How to Take Advantage of Apple’s Marketing Budget

Thanks to Matt Inouye and Distrosnack:

Leverage relevant big brands’ existing marketing spend, tailgate off their ride:

1. Bid on their branded AND longtail keywords

2. Write content about them: the ultimate integration guide to [ BIGASS BRAND NAME HERE ]

I’ve seen Apple used a lot for this. Check out these 2 great examples from Yahoo Finance I found. They’re not about Apple but adding Apple to the headline makes them interesting. I’ve edited out “Apple” for comparison.

Are Emojis The Fastest Growing Language In History?
Apple’s Middle Finger: Are Emojis The Fastest Growing Language In History?

Big Tech Companies Are Next After EU Starbucks Tax Ruling
Apple, Amazon Are Next After EU Starbucks Tax Ruling

Dissatisfied Customers Become Your Most Vocal Advocates?

In 2009, Ellen Brasse launched coop@home, a grocery shopping app for Coop, a Switzerland-based grocer. After the app took off, Brasse actively began seeking feedback from customers to better meet their needs. Through consistent surveys, Brasse realized that the most loyal customers were those who had voiced a complaint and had their problem resolved, not those who had never had a problem with Coop’s services. Although it may be tempting to ignore customers’ negative feedback, this case study shows that dissatisfied customers provide a means for process improvement and can become a company’s most loyal and vocal advocates.
Quote and emphasis courtesy of the esteemable Dan Walsh (source)

BioCurious Heads to the White House

President Obama is hosting the first ever White House Demo Day, tomorrow August 4th. The focus is around American entrepreneurship, showcasing innovators from all around the country showing off their success and discoveries.

BioCurious is home to amazing innovations in biotechnology. Launched as a hackerspace for biotechnology in Sunnyvale, California in 2010, BioCurious is a complete working laboratory, training center, and meeting place for citizen scientists, hobbyists, activists, and students.

BioCurious is a membership based lab where anyone can come an learn how to use biotechnology tools, make friends, and even start companies. This new model resulted in some amazing collaborations between people from many different disciplines, similar to how electronics and computer science were opened up to innovation with the launch of personal computers.

Home to Biotech Innovations

Executive Directory Eri Gentry is flying to the White House to show off 5 Community Projects from BioCurious. Community Projects at BioCurious are open to the public and developed by people just like you who come to work at BioCurious:

Real Vegan Cheese: making cheese using synthetic biology. This started as an summer project for the iGEM competition. Members of Counter Culture Labs in Oakland and BioCurious in Sunnyvale collaborate on the project, which has now spun off into its own company. You can learn more about Real Vegan Cheese at

3D Bioprinter project – Printing with biological materials. Similar to 3D printing, but using actual living cells. The group is working now to print a living leaf that’s able to to photosynthetisis. The printer is based on the open source Rep-Rap 3D printer.

2015 Bay Area iGEM Team – In 2014, the Bay Area iGEM Team won the “Best Community Labs Project”. Following the success of the Real Vegan Cheese team, this years team is working to create . They are launching a crowd funding campaign in the coming weeks. For more information, sign up for the BioCurious mailing list here.

Plant Bio Project – enabling plant biotechnology in the Bay Area, including discussion on GMO vs non-GMO (genetically modified oragnisms), lab techniques, and working with plants.

Microscope Project – working to build an open-source fluorescence microscope, starting with parts hacked together from a older Illumina DNA Sequencer donated to the project.

Learn More Online:

Tune in: Anyone with an interest in entrepreneurship can watch White House Demo Day live from start to finish at

There’s 3 ways to learn more about BioCurious:

Learn More About BioCurious: Sign up for email updates about upcoming classes and workshop and announcements from BioCurious here (Email signup form)

Upcoming Classes and Community Projects: See upcoming events and sign up at

Visit BioCurious online at

About BioCurious:

BioCurious is a volunteer run, 501c3 non-Profit, started in 2010 by a group of 6 co-founders and $35,319 from Kickstarter. BioCurious believes that innovations in biology should be accessible, affordable, and open to everyone. We’re building a community biology lab for amateurs, inventors, entrepreneurs, and anyone who wants to experiment with friends. Based in Sunnyvale, California, it is the place to be if you are interested in biotechnology:

– a complete working laboratory and technical library for entrepreneurs to cheaply access equipment, materials, and co-working space
– a training center for biotechniques, with an emphasis on safety
– a meeting place for citizen scientists, hobbyists, activists, and students

To learn more, visit

BioCurious Cookbook: Ivory Tower Crumble

ivory_tower_crumblePaywalls for academic research, expensive reagents, million dollar DNA sequencers. Modern science is often called an ivory tower, high up in the sky where the secrets to truth lay inaccessible to everyday curiosity.

Today, the ivory tower is beginning to change, with low cost open source biotech equipment, biotech hackerspaces like BioCurious, and more scientists publishing their research in open-access journals like PLOS.

Now, like Godzilla, dash the Ivory Tower with your spoon and put it in your belly.

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Launching a Biotech Lab in a Library

Congrats to Cameron Clarke and everyone involved on launching the first biotech lab within a public library, the La Jolla Library in southern California.

If you’re in SD, check out the meetup group for The Wet Lab.

The Wet Lab at La Jolla Library

The Wet Lab at La Jolla Library

From La Jolla Light:

Wet Lab director Cameron Clarke said at one time, the equipment used by the La Jolla Library’s biotech lab cost thousands of dollars and was only available to labs and universities. “By putting a Wet Lab in a library, you give the public access to tools they would never have access to,” he said. “But this is not going to be full-blown lab, it’s designed to allow folks to come in and get their feet wet. It’s an exciting opportunity and we are going to crawl before we walk, and walk before we run.”

To introduce the scientific concepts available for exploration in the biotech lab, the Wet Lab will host a monthly workshop for all ages and a monthly lecture for adults. The workshop will be 3 p.m. Saturday, May 2 and will demonstrate how scientists extract DNA from living things, in this case, a strawberry. The lecture, called Citizen Science, will be 6 p.m. May 5, and continue the first Tuesday of the month, and focus on biological concepts.

How Do You Create a Makerspace/Hackerspace?

Mirrored from Quora, since they require an account just to read articles.

The first of many classes at BioCurious, in this case making glowing cells with Green Fluorescent Protein!

5 bio-enthusiasts and I co-founded BioCurious, a biotech hackerspace in Sunnyvale, California. Eri Gentry had nurtured an awesome meetup group of 500+ people into biotech over about 2 years, and we felt that no one had lab space but a lot of newbs and experts wanted to experiment.

The best Hackerspaces are created when an existing community needs a physical nexus. Here’s what I think are the 4 core steps of starting a successful hackerspace.

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