HBR: Why Sustainability Is Now the Key Driver of Innovation

Cisco, for example, had traditionally regarded the used equipment it received as scrap and recycled it at a cost of about $8 million a year. Four years ago it tried to find uses for the equipment, mainly because 80% of the returns were in working condition. A value-recovery team at Cisco identified internal customers that included its customer service organization, which supports warranty claims and service contracts, and the labs that provide technical support, training, and product demonstrations. In 2005 Cisco designated the recycling group as a business unit, set clear objectives for it, and drew up a notional P&L account. As a result, the reuse of equipment rose from 5% in 2004 to 45% in 2008, and Cisco’s recycling costs fell by 40%. The unit has become a profit center that contributed $100 million to Cisco’s bottom line in 2008.

https://hbr.org/2009/09/why-sustainability-is-now-the-key-driver-of-innovation

Nice, published in 2009 though, wonder how their ideas have held up.

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Are you a junior planetary engineer, or want to be? I want to hear from you. Email me at tito@impossiblelabs.io with the subject "planetary engineer". This blog is my version of Professor X's Cerebro: https://www.youtube.com/watch?v=LFuyU8Buess

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