The Verge, Leonardo DiCaprio, and Climate Change

I’m a fan of the intersection of the tech world and “climate change”. Here’s a review from tech powerhouse The Verge on ❤️Leonardo diCaprio’s❤️ “Before the Flood”. Although the film sounds like the usual “gloomy” side of climate change, it’s nice to see the coverage by technology media. Tech Crunch announces a “enivornmental hackathon” yesterday, The Verge today. Leo getting involved is great too! Am gonna see about watching this.

http://www.theverge.com/2016/9/10/12870060/before-the-flood-leonardo-dicaprio-global-warming-tiff-2016

Opportunities in Climate Change will make the world’s first Trillionaire

TechCrunch Disrupt

We hope that our Disrupt SF hacking teams will take this opportunity to show these government folks how we do it here in Silicon Valley

The market for these products is already enormous and is growing larger every day. In December, the United States and every other member of the United Nations Framework Convention on Climate Change agreed to work to reduce greenhouse gas emissions. In order to meet the commitments laid out in the Paris Agreement, it’s estimated that the world will spend $13.5 trillion.

https://techcrunch.com/2016/09/09/hack-for-the-environment-at-the-disrupt-sf-hackathon/

Thanks Dan Walsh for the heads up

Elon Musk’s New Master Plan

The point of all this was, and remains, accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good. That’s what “sustainable” means. It’s not some silly, hippy thing — it matters for everyone.

By definition, we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse. Given that we must get off fossil fuels anyway and that virtually all scientists agree that dramatically increasing atmospheric and oceanic carbon levels is insane, the faster we achieve sustainability, the better.

Couldn’t agree more 🙂

Read the full plan: https://www.tesla.com/blog/master-plan-part-deux

What is mud?

Mud!

The flag at the finish line is so close I can see it ripple in the breeze. I just need to zip, zap, and zag to get there. OK, well to “zip” I first need to zoop, swoop, and zam. Every step I take closer it slips far far away in the distance. I look up and my sight is filled with miles and miles of MUD in between me and where I want to be. How did I get here?

I turn so many things into mud. I make mud when I turn moments, connections, and the present into “gotta get THIS out of the way to get to THAT”. I churn up even more mud when I yell “Get out of the way, mud, get out of the way!”. I’ve lost in YEARS in the mud.

What do you know about mud?

I know this guy is onto something:

Mud dancing

Climate Labs Update #1

Thank you all for inspiring me this past month and beyond as I started working in the climate change/sustainable energy field. I wanted to give an update on the past month, and share with you the fascinating stuff going on.

2 big wins from this month:

– I’ve been accepted as a Fellow at Manylabs, an open science skunkworks funded by the Gordon and Betty Moore Foundation (Moore co-founded Intel and coined Moore’s Law). Thanks to all of you who talked the app over with me and helped me get it together! The application pushed me to make a “project” out of this, so now there’s a plan (here’s my application). So what does all this mean? The big value is recognition — a “thumbs up” from Manylabs and the Moore Foundation that this idea is worth pursuing. In addition Manylabs offers a desk to work and a venue to host events
– 15 others and I are now part of the “Climate Change + Tech” Meetup in SF, check it out here: http://www.meetup.com/Climate-Change-plus-tech/ Thanks to Dan for help designing it and marketing it. This is a great way to meet more people in the space and learn about the big factors shaping the industry.
6 climate change terms that I’ve found from discussions and reading:
detect-analyze-attribute-1Detect, Analyze, Attribute: 3 types of climate change research studies. Detect and analyze is about gathering data ie temperature, sea level, to answer the question “is the earth heating up?”. Attribution studies are about figuring out the cause, “why?”, is the changing climate because of a hotter sun, zombies, or carbon dioxide from human causes?
Sustainable, Sequester, Adapt: this is where the action is — Sustainable is tech to speed the transition from the fossil fuels era to the sustainable era (for example, Telsa or Solar City), Sequester is about sucking CO2 out of the environment, and Adapt is about building seawalls, raising up houses
I’ve included 2 sketches that helped my understanding, thanks to Matt Inouye for the suggestion on drawing it out.

 

sustainable-sequester-adaptRecommended Book and Project:
Book: Sustainability Without the Hot Air, all the details behind what our future “Sustainable Era” will look like. Thanks to Bill for the recommendation!: http://www.amazon.com/dp/0954452933/tag=davidmackayca-20 (or free legal PDF on http://withouthotair.com)
Project: Marin Carbon Project, incredible tech to pull atmospheric carbon deep into the soil/clay where it is effectively removed from the carbon cycle for millenia. Using cow pastures and compost, which could generate $$ for farmers through carbon credits. Shova organized this SF Zero Waste Youth event I went to, and MCP was the keynote http://www.marincarbonproject.org
Thanks!
Many thanks to Eri for connecting me with a bunch of cool people in the climate change/sustainability field. Discovering neat topics like biotechnology to turn the ocean into a giant carbon sequestration machine, biological air filtering systems, and startup accelerators working on sustainability tech. Meeting new ideas and talking with others is essential because it fights my “gollum” tendency to take an idea and hide it away :B
I would love to have more chats with people working on sustainable energy or climate change. Do you know people working in climate change or sustainable energy who I should talk to? Email tito@impossiblelabs.io

How to Take Advantage of Apple’s Marketing Budget

Thanks to Matt Inouye and Distrosnack:

Leverage relevant big brands’ existing marketing spend, tailgate off their ride:

1. Bid on their branded AND longtail keywords

2. Write content about them: the ultimate integration guide to [ BIGASS BRAND NAME HERE ]

I’ve seen Apple used a lot for this. Check out these 2 great examples from Yahoo Finance I found. They’re not about Apple but adding Apple to the headline makes them interesting. I’ve edited out “Apple” for comparison.

Are Emojis The Fastest Growing Language In History?
Apple’s Middle Finger: Are Emojis The Fastest Growing Language In History?

Big Tech Companies Are Next After EU Starbucks Tax Ruling
Apple, Amazon Are Next After EU Starbucks Tax Ruling

Dissatisfied Customers Become Your Most Vocal Advocates?

In 2009, Ellen Brasse launched coop@home, a grocery shopping app for Coop, a Switzerland-based grocer. After the app took off, Brasse actively began seeking feedback from customers to better meet their needs. Through consistent surveys, Brasse realized that the most loyal customers were those who had voiced a complaint and had their problem resolved, not those who had never had a problem with Coop’s services. Although it may be tempting to ignore customers’ negative feedback, this case study shows that dissatisfied customers provide a means for process improvement and can become a company’s most loyal and vocal advocates.
Quote and emphasis courtesy of the esteemable Dan Walsh (source)